Making ESG practices a brand asset: this is our specialty
Increasingly, the performance of companies is impacted by issues related to corporate governance, the social activism they exercise and the way they react
and adapt to the complex challenges triggered by climate change.
Companies can tell the right story, and our role is to help them do that. After all, the success of a brand - institutional or products - is related
to the way it is perceived by its stakeholders.
SCOPE
WE HELP OUR CUSTOMERS TO TELL THE RIGHT STORY TO THEIR RELATIONSHIP STAKEHOLDERS
In order for our customers' attributes, differentials and values to be correctly understood by stakeholders, our services and solutions are divided into five fronts:
STRATEGY
AND MANAGEMENT
ENGAGEMENT
EDITORIAL
STUDIES
AND ANALYSIS
COMMUNICATION WITH MARKET AND INVESTORS
STRATEGY AND MANAGEMENT
For the narratives to be correctly perceived and understood, it is necessary that they demand evidence. For this reason, we support clients in the creation of ESG management strategies and in the establishment of short, medium and long-term actions, in order to create value for the brands and protect the corporate image and reputation. This approach is complemented with the creation and monitoring of indicators, in order to allow measuring and improving advances in ESG practices.
What we do:
Strategic Sustainability Planning, with emphasis on ESG
Strategic Planning for Institutional Identity ESG
ESG Communication Policies
Diagnostics of Practices and Processes
Process improvement / best practices
Definition and Monitoring of Management Indicators
Measurement of Scope and Results
ENGAGEMENT
Identifying needs and demands in order to build or strengthen trustworthy relationships are important tools for creating reputational value and for managing exposure risks.
What we do:
Stakeholder engagement (dialogues and training)
Audience mapping
Materiality Matrix
Discussion forums
Distance learning programs (EAD) customized, focusing on financial education, environment, social responsibility and corporate governance
EDITORIAL
Creation of dialogue and communication channels, adapted to the messages that want to be transmitted and to the audiences that want to be reached.
What we do:
Annual and Sustainability Reports (including GRI, SASB and IIRC methodologies)
Periodical / segmented publications
Content for websites
Animated posts for social networks
STUDIES AND ANALYSIS
Transforming communication into a strategic tool, positioning or strengthening brands in the face of the challenges they face so that they are perceived or understood by their stakeholders, require a clear view of contexts and challenges.
What we do:
Externalities Analysis
Sectorial and / or thematic studies and analyzes
Benchmarking of good practices with peer companies
Opinion Polls
COMMUNICATION
WITH MARKET
AND INVESTORS
Good ESG practices have gained relevance in making investment decisions. We help companies develop the right messages to meet investor expectations
What we do:
Consultancy for inclusion in sustainability indexes (ISE, DJSI and FTSE4Good)
Perception studies, focusing on ESG
Consultancy to fulfill criteria established by ESG rating agencies
CUSTOMERS
Our portfolio, built over more than a decade of activity, brings together companies from different segments of the Economy, such as finance, energy, construction, services, petrochemicals, oil and gas, agribusiness, food, retail and infrastructure. In this group, they are from leaders in their sectors to medium and small companies. We also develop projects for public institutions and non-governmental organizations.
To find out more about the customers served, contact us.
WE
We are a strategic communication consultancy specialized in developing the institutional identity of brands, focusing on positioning on issues related to the environment, social responsibility and corporate governance (ESG). Our work methodology is based on planning, management and results, with services and specific solutions to each challenge, always aligned with our clients' business strategies and objectives.
Through our own methodologies and process development, we become partners with customers, developing or perfecting management systems, strategies and communication actions. We seek successful results in relationships with stakeholders and in communication actions and activities, in both online and offline environments.
In more than ten years of experience, we have gathered a different repertoire of experiences, working with companies from different sectors of activity and of different sizes. Along this path, we have also developed projects in government and civil society institutions, which allow us to deliver consistent, tangible and effective results.
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Soraia Duarte
Journalist specialized in Economics and Finance. With more than 20 years of experience, he has worked for institutions, companies and the press. He was responsible for the Shareholder Relations area of Banco Santander and for the Corporate Communication advisory of the Securities Commission (CVM), the Association of Investors in the Capital Market (Amec) and the São Paulo Stock Exchange (Bovespa), consultant at the National Treasury Secretariat (STN). She was director of the Máquina PR Group, responsible for serving clients such as BTG Pactual, Carrefour and Zara, among others, and leader of the Bidding area. He has relevant experience in writing and editing annual and sustainability reports (he has developed more than 40 projects with this profile), for companies in different sectors of the economy. As a reporter, he has worked for the DowJones group, Capital Aberto magazine and Valor Econômico newspaper, among other publications. In addition to a degree in Journalism, he is a Master and PhD student in International Relations (Prolam / USP); MBA in Economic-Financial Information and Derivatives (FIA-USP); MBA in Business Economics (Fipe-USP) and Specialist in Latin American Economies (ECLAC).
WOW
MISSION
Contribute to the strengthening and permanent qualification of brands through corporate communication, extending quality and management concepts and practices to relationship actions and the construction of narratives.
WOW
EYESIGHT
To be a reference in the provision of services and in the development of solutions that allow the communication activity to be recognized as a strategic tool to consolidate the brands in front of their relationship audiences.
VALUES
Partnership
Truth in relationships
Technical background
Respect for customers' organizational culture
Commitment to goals and results
Continuous learning and improvement
Long-term relationships
LET'S GO
TO TALK
We are looking forward to your contact!
Av. Paulista, 2028 - cj 111 - Bela Vista - São Paulo - SP - CEP 01310-200
tel (11) 3360-9166